Embarking on a journey fueled by a passion for holistic growth and unwavering dedication to excellence, I stand as a seasoned coach, poised to ignite transformation in both corporate and sporting realms.

My tenure as the pioneering Performance Manager and Coach for the iconic Mercedes AMG Petronas Formula One Team was nothing short of exhilarating. Guiding the team to an unprecedented 8x World Championship victory, I orchestrated rigorous performance-testing and training programs, meticulously designed to push boundaries and shatter records. Beyond the track, my vision extended to implementing factory-wide health and wellbeing initiatives, nurturing a culture of resilience and vitality among the entire team.

But my impact transcends the realm of Formula One. As a trusted advisor on the Board of LTAD (Long-Term Athlete Development), I champion a comprehensive training pathway for aspiring young athletes, specializing in strength and conditioning. Through LTAD, I am privileged to shape the next generation of sporting prodigies, instilling not only physical prowess but also the resilience and discipline essential for enduring success.

Grounded in evidence-based practices, my approach empowers clients to surpass limitations and unlock their full potential. By leveraging the latest research and cutting-edge methodologies, I craft bespoke programs tailored to each individual’s unique journey, fostering sustainable growth and development.

With me in your corner, you embark on a transformative odyssey towards excellence, armed with the tools and mindset to conquer new horizons and redefine what’s possible.


The Mercedes Formula One Team

National UKSCA 2023 annual conference where I was a guest panelist on Managing Teams & Coaches in High Performance


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